Hi, I’m Brian
I’m the CEO, founder, and a Tennis Mental Performance Specialist—a fancy title for someone who’s been obsessed with mastering the mental side of tennis. My journey to uncover the elusive "magic formula" for mental toughness in tennis began 30 years ago, grinding through ITF juniors, Futures, and college tennis. Along the way, I earned my master’s in applied sport psychology, coached, and ran my own high-performance tennis academy for 16 years. I’m proud to say it was one of the best programs in the world, consistently producing top-10-ranked juniors, a few #1s, and helping over 200 players make it to college tennis.
I’m the CEO, founder, and a Tennis Mental Performance Specialist—a fancy title for someone who’s been obsessed with mastering the mental side of tennis. My journey to uncover the elusive "magic formula" for mental toughness in tennis began 30 years ago, grinding through ITF juniors, Futures, and college tennis. Along the way, I earned my master’s in applied sport psychology, coached, and ran my own high-performance tennis academy for 16 years. I’m proud to say it was one of the best programs in the world, consistently producing top-10-ranked juniors, a few #1s, and helping over 200 players make it to college tennis.
As a Tennis Mental Performance Specialist, I’ve worked with hundreds of tennis players—from professionals competing at Grand Slams and college teams to top juniors around the world. Over the last four years, I’ve also had the privilege of collaborating with our co-founder, World Renowned Performance Psychologist Dr. Jim Loehr, along with other experts in the field. After 30 years of searching for the magic formula, I developed this Mental Mastery Framework, which I believe is the closest thing to that elusive "magic formula.”
As a Tennis Mental Performance Specialist, I’ve worked with hundreds of tennis players—from professionals competing at Grand Slams and college teams to top juniors around the world. Over the last four years, I’ve also had the privilege of collaborating with our co-founder, World Renowned Performance Psychologist Dr. Jim Loehr, along with other experts in the field. After 30 years of searching for the magic formula, I developed this Mental Mastery Framework, which I believe is the closest thing to that elusive "magic formula.”
Trusted by 150+ college teams
Trusted by 150+ college teams
Trusted by 150+ college teams
By applying the framework, players will strengthen
By applying the framework, players will strengthen
Being Present
Being Present
Being Present
Improve your concentration and ability to reset and regroup
Improve your concentration and ability to reset and regroup
Pupose
The right purpose for playing tennis changes everything for the better, while the wrong purpose changes everything for the worse
The right purpose for playing tennis changes everything for the better, while the wrong purpose changes everything for the worse
Develop structured between-point routine
Improve how you respond to mistakes, effectively use the towel to control the momentum, and develop a clear purpose and plan for the next point by incorporating visualization.
Improve how you respond to mistakes, effectively use the towel to control the momentum, and develop a clear purpose and plan for the next point by incorporating visualization.
Normalize adversity
Normalize adversity
Normalize adversity
Learn to embrace adversity as an opportunity to strengthen your problem-solving skills
Learn to embrace adversity as an opportunity to strengthen your problem-solving skills
Build confidence
Build confidence
Build confidence
Build internal confidence by strengthening your inner voice and body language.
Build internal confidence by strengthening your inner voice and body language.
Video Analysis
Further personalized between point routine, improve tactical execution and footwork
Further personalized between point routine, improve tactical execution and footwork
Become a multi-dimensional player
Strengthen your tactical patterns of play and expand your ability to win in multiple ways
Strengthen your tactical patterns of play and expand your ability to win in multiple ways
Perform under pressure
Utilize proven psychological and tactical strategies to win more critical point
Utilize proven psychological and tactical strategies to win more critical point
Forster a growth mindset
ImLearn how to improve 10–15% more in each practice session by being intentional about your approach and developing new skills faster through an experiential mindset.
ImLearn how to improve 10–15% more in each practice session by being intentional about your approach and developing new skills faster through an experiential mindset.
Adaptability
Adaptability
Adaptability
Enhance your ability to quickly adjust and adapt to varying playing conditions, opponents, and adversities.
Match preparation and review
Match preparation and review
Match preparation and review
Learn how to prepare for matches like the pros and review your performances both subjectively and objectively to ensure the right lessons are learned.
Learn how to prepare for matches like the pros and review your performances both subjectively and objectively to ensure the right lessons are learned.
Accelerate the improvement of your physical skills
Learn how to effectively use kinesthetic visualization to improve your physical skills much faster than through practice alone.
Learn how to effectively use kinesthetic visualization to improve your physical skills much faster than through practice alone.
Testimonials
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Exclusively for:
Playing who are you playing professional level
Juniors with aspiration of playing college or professional level
#1 Mental Training App for Tennis Players
Apeak Tennis
@Copyright 2025 - Apeak Tennis
#1 Mental Training App for Tennis Players
Apeak Tennis
@Copyright 2025 - Apeak Tennis
#1 Mental Training App for Tennis Players
Apeak Tennis
@Copyright 2025 - Apeak Tennis